IYKYK Coffee Lab

The IYKYK website was designed to bridge lifestyle, culture, and commerce through a sleek and modern digital experience. The goal was to create a high-performing eCommerce site that not only supports product drops but also acts as a central hub for promoting live music sessions, showcasing coffee shop locations, and enabling local ordering. From a technical perspective, we implemented a flexible CMS to manage content like events, store locations, and product details—allowing the team to easily update information without touching the design. Custom logic was built to dynamically display store-specific menus, music lineups, and drop countdowns. We also integrated real-time ordering features and connected the backend to fulfillment and notification systems, streamlining both the customer journey and internal operations. The result is a fast, responsive, and scalable platform that brings together retail, music, and community in one seamless user experience—perfectly aligned with the brand’s identity and audience.